Uncategorized

Why Gym Staff Are Your Secret Weapon

You see them every day. You walk past them on your way in, and again on your way out. They’re all around you when you’re training clients, taking classes, clearing up the weights area, and even when you’re grabbing a coffee.
PT BIZ
August 15, 2016
Uncategorized

Choosing Your Niche as a Personal Trainer

By far the biggest mistake personal trainers make in their marketing is not having a clearly defined target market. Trainers typically think that their logo, their business cards, or where they post their leaflets and flyers will have the biggest impact on their success. The truth is, none of that matters a great deal if you have your target market…
PT BIZ
August 2, 2016
Personal Training BusinessSalesSuccess and PhilosophyUncategorized

Should You Be an Employed Personal Trainer or Go It Alone?

There are so many things to think about when starting your career as a personal trainer: Do you specialise in a specific area, or just coach general population clients? What continuing education certifications should you do? Is there any need for a mentor or business coach, or can you learn everything online and from books? And the biggie – should…
PT BIZ
July 27, 2016